All 178 results
Sort by
-
MARKETING FOR E&BE | Summary (RUG)
- Summary • 45 pages • 2023
-
- R132,87
- 2x sold
- + learn more
Summary of chapters 1-3, 5-12, 14-16, 18 & 19 from Principles of Marketing by Kotler & Armstrong. Covers all material needed for the final exam of the course Marketing for E&BE in the programme Economics & Business Economics at the University of Groningen.
-
Samenvatting Marketing, 1e jaar bedrijfskunde RUG
- Summary • 24 pages • 2022
- Available in package deal
-
- R123,44
- + learn more
Hierbij een complete samenvatting van het vak Marketing. Ik zelf vond de stof wat in het boek stond erg veel en complex, daarom heb ik het getransformeerd naar een makkelijke maar complete samenvatting.
-
Samenvatting - Marketing & Organisatie en technologie (Blok 1.1)
- Package deal • 2 items • 2022
-
- R194,59
- + learn more
In deze bundel kun je voor een voordeligere prijs een samenvatting vinden van twee leervragen uit het eerste blok van het eerste jaar. Makkelijk om in 1 keer aan te schaffen om zo goed door je eerste tentamenblok te komen.
-
Discussion Units BUS 5112, Marketing Management
- Package deal • 11 items • 2022
-
- R1.392,13
- + learn more
Marketing Management
Discussion Forum Week 1-8
BUS 5112
-
Traditional & Non-Traditional Media
- Summary • 4 pages • 2022
- Available in package deal
-
- R166,66
- + learn more
Advertising is only part of a larger promotional mix that also includes publicity, sales promotion, and personal selling. 
Sales Promotion consists of consumer promotions (such as samples, coupons, and premiums); trade promotions (such as advertising and display allowances); and business and sales force promotions (contests for sales representatives).
And that's how you make extra money
-
1. Read the article: “Exploring Factors That Influence Consumer Loyalty to Automobile Dealerships in New York.” and then perform the following: Provide some customer retention strategies which benefits organizations What actions are involved before the f
- Summary • 3 pages • 2022
- Available in package deal
-
- R166,66
- + learn more
Customer Retention Strategies: - 
1.	Targeting Customer for Retention: By providing them premium maintenance services according to defined classification of product purchase plan. 
2.	Bonding: Connect them with promotional price offers and discount with product inspection strategy. 
3.	Internal Marketing: Offer them to link their friends, family, or recommended persons to have more discounts & percentages 
4.	Promise Fulfillment: Provide them accurate Brand and negotiate about terms & conditions...
-
Social media has become one of the most significant tools for businesses in the twenty-first century to reach out to their consumers, engage with them, communicate with the public, and market their products and services. It is incredibly enticing and powe
- Summary • 3 pages • 2022
- Available in package deal
-
- R166,66
- + learn more
Social Media Channels 
Changes in channels 
Multi-channel marketing 
The functions of channels of distribution 
The importance of direct selling: the sales force and direct marketing
-
What roles do personal or demographic factors play in consumer/customer decision to purchase product or service? How do these factors influence consumer behavior?
- Class notes • 2 pages • 2022
- Available in package deal
-
- R166,66
- + learn more
Culture refers to a shared beliefs, customs, behaviors and attitude that characterized the society. The demographic/societal factor play more dominant roles compared to personal factor and can cause deviation from general patterns of consumer decision making. Cultures affect the way people search and look for information about a certain need/problem. As we can divide Societal Classifications according to one's economic stability i.e. Upper-Upper Class, Lower-Upper Class, Upper-Middle Class, Mid...
-
Samenvatting H1,2,4,7,8,11 Principes van Marketing Philip Kotler
- Summary • 39 pages • 2022
-
- R143,33
- + learn more
In dit document is een samenvatting te lezen van Principes van Marketing van Philip Kotler. Hierin staat de hoofdstukken 1,2,4,7,8 en 11 samengevat. Het is een beknopte maar begrijpelijke samenvatting waarin de belangrijkste elementen uit het boek benoemd worden. Zelf heb ik aan de hand van deze samenvatting het tentamen in 1 keer gehaald.
-
BM 350 Marketing Online Exam 8 - Summer 2020 | BM350 Marketing Online Exam 8 - 100% Score
- Exam (elaborations) • 11 pages • 2021
-
- R229,94
- + learn more
BM 350 Marketing Online Exam 8 – Summer 2020 Ashworth College 
 
Marketing Online Exam 8_07 
 
Part 1 of 1 	95.0/ 100.0 Points 
 
Question 1 of 20	5.0/ 5.0 Points 
Consider a situation in which there is 90% unaided awareness for a brand of athletic shoes, with purchases of 10%. Which of the following BEST describes the purchase funnel for this scenario? 
A.	Very wide at the top and narrow at the bottom 
 
B.	Very narrow at the top and wide at the bottom 
C.	Very narrow and vertical 
 
D.	v...
Did you know that on average a seller on Stuvia earns R4500 per month selling summaries? Hmm, hint, hint. Discover all about earning on Stuvia